Summary: Great brands aren’t built by viral moments — they’re built by consistent messages repeated clearly.
Problem: SMEs chase new trends instead of reinforcing their brand story.
Solution: Maintain visual and message consistency across all platforms.
Comparison:
Trend chasing: temporary buzz
Static branding: lack of freshness
Consistent storytelling: recognition and trust
Actionable Recommendation: Audit your last 10 posts — check if they sound like they’re from one brand or ten.