Summary: People connect with people, not products — stories make your business relatable.
Problem: Most SMEs post sales-driven content that doesn’t connect emotionally.
Solution: Share stories about client transformations, lessons learned, or behind-the-scenes efforts.
Comparison:
Generic ads: ignored
Overly emotional: loss of credibility
Balanced storytelling: emotional + credible impact
Actionable Recommendation: Turn your next customer win into a short “before-after” story — no sales pitch needed.