Summary: Nothing sells better than real results from real people.
Problem: Many SMEs collect testimonials but never showcase them properly.
Solution: Turn testimonials into case studies, short videos, or visual quotes.
Comparison:
No proof: low trust
Generic praise: limited impact
Contextual testimonials: persuasion with evidence
Actionable Recommendation: Add one client testimonial to your website or LinkedIn this week — include the outcome, not just kind words.