Summary: “Boost Post” buttons look easy but rarely deliver strategic results.
Problem: Small businesses rely on boosting posts without targeting, tracking, or proper budgeting.
Solution: Shift to full ad campaigns with audience segmentation, conversion goals, and A/B testing.
Comparison:
Boosted posts: vanity metrics only
Overcomplicated campaigns: wasted spend
Strategic ads: measurable ROI and reach
Actionable Recommendation: Start with one Meta campaign using conversion objectives — not post engagement.