Summary: Clicks don’t equal conversions — and without ROI tracking, you’re guessing, not growing.
Problem: Many small businesses celebrate impressions and CTRs but ignore what actually converts.
Solution: Integrate tracking pixels and analytics to measure ROI across every campaign.
Comparison:
No tracking: blind spending
Over-tracking: confusing dashboards
Smart tracking: clear decision-making
Actionable Recommendation: Set up one ROI dashboard combining ad spend, leads, and conversions weekly.