Summary: You don’t need huge budgets — you need sharper targeting and creative consistency.
Problem: Many SMEs assume digital ads are too expensive to compete with big brands.
Solution: Use AI-driven audience insights to focus on niche, high-intent segments.
Comparison:
Broad targeting: low conversions
Constant retargeting: ad fatigue
Smart segmentation: affordable impact
Actionable Recommendation: Limit your campaign to one key audience persona for 30 days, then analyze results.