Summary: Sending ad traffic to your homepage is like asking visitors to find their own way.
Problem: SMEs often link ads to their main website instead of focused landing pages.
Solution: Build simple, mobile-friendly landing pages tailored to each campaign.
Comparison:
Homepage: high bounce rate
Overdesigned page: slow load, no clarity
Focused landing page: better conversion path
Actionable Recommendation: Use tools like Unbounce or Leadpages to design one-page offers per ad set.