Summary: No one knows which ad works best — until they test it.
Problem: Small business owners stick to one “best idea” instead of experimenting.
Solution: Run A/B tests on creatives, copy, and CTAs to see what truly resonates.
Comparison:
One-off ads: unpredictable results
Too many tests: unclear insights
Focused experiments: data-driven growth
Actionable Recommendation: Test one variable per week — either image, text, or CTA.