Summary: Quantity without direction only adds to the noise. Content should move your audience, not just fill a calendar.
Problem: Small businesses post frequently but without aligning content to goals or audience pain points.
Solution: Focus on purpose-driven storytelling — educate, inspire, or solve a specific problem each time.
Comparison:
Random posts: no traction
Overplanned content: creative burnout
Intentional storytelling: steady engagement
Actionable Recommendation: Define three themes for your brand (educate, engage, convert) and rotate them weekly.