Summary: Authority online isn’t built by going viral once — it’s earned through steady value.
Problem: Many small businesses stop creating content when they don’t see quick results.
Solution: Maintain a publishing rhythm and align topics with your long-term positioning.
Comparison:
Sporadic posting: forgotten audience
Repetitive topics: loss of interest
Consistent insights: credibility and growth
Actionable Recommendation: Set a 90-day content calendar — one blog, one post, one email per week.