Summary: One strong idea can live in multiple formats — if repurposed strategically.
Problem: SMEs waste effort creating new content every time instead of recycling proven ideas.
Solution: Turn blogs into carousels, videos into short clips, and emails into posts.
Comparison:
One-time use: short lifespan
Random reuse: poor engagement
Planned repurposing: multi-channel visibility
Actionable Recommendation: Each month, pick your top-performing post and convert it into three new formats.