Summary: True thought leadership means clarity, not complexity — it’s about being known for what you simplify.
Problem: Small business founders try to sound “expert” instead of being relatable and clear.
Solution: Share original observations, data-backed insights, and practical advice.
Comparison:
Jargon-heavy posts: low engagement
Oversimplified takes: low trust
Clear, insightful perspective: high authority
Actionable Recommendation: Write one “lesson learned” post per quarter — something real from your business journey.