Why Your Competitors Rank Higher (Even with a Worse Website)

Summary: Search visibility isn’t always about design — it’s about relevance, authority, and local signals.

Problem: Businesses assume “better-looking” websites automatically perform better in search.

Solution: Focus on keyword relevance, backlinks, and localized content.

Comparison:

  • Great design, poor SEO: invisible

  • Keyword stuffing: temporary gains

  • Balanced SEO strategy: lasting visibility

Actionable Recommendation: Analyze top 3 competitors using a free SEO tool and identify content gaps.

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