Summary: Likes don’t always translate to leads — but personalized emails still convert.
Problem: Many small businesses prioritize social media engagement but neglect their email lists.
Solution: Focus on building segmented email lists with consistent communication and offers.
Comparison:
Social-only marketing: unpredictable reach
Generic emails: low engagement
Personalized email campaigns: reliable conversions
Actionable Recommendation: Start by sending one personalized email per week to each core customer segment.