Summary: Marketplace search depends heavily on how you name your products.
Problem: Many SMEs write plain or keyword-stuffed titles that fail to convert.
Solution: Combine clarity, keywords, and benefits in one line.
Comparison:
Plain titles: ignored listings
Keyword stuffing: low engagement
Balanced phrasing: higher click-through rates
Actionable Recommendation: Rewrite your product titles using the formula — Brand + Product + Key Benefit + Primary Keyword.