Summary: Competing on price alone kills margins and brand value.
Problem: Sellers often drop prices to attract buyers but lose long-term profitability.
Solution: Compete on perceived value, not just price tags.
Comparison:
Underpricing: unsustainable growth
Overpricing: missed conversions
Value-based pricing: loyal repeat buyers
Actionable Recommendation: Offer bundle deals or loyalty discounts instead of constant markdowns.