Summary: A few extra seconds in loading can cost 40% of your visitors.
Problem: Heavy images, videos, and unoptimized scripts slow down site performance.
Solution: Compress images, use caching, and test site speed regularly.
Comparison:
Slow pages: high bounce rate
Inconsistent speed: unstable experience
Fast pages: smoother checkout and SEO lift
Actionable Recommendation: Use Google PageSpeed Insights to fix the top three speed issues immediately.