Summary: Not every step needs a process — but every recurring win deserves one. Documentation helps you scale what works.
Problem: Either teams document nothing (chaos) or everything (paralysis). The balance is key.
Solution: Record repeatable, result-driven actions — and let creative experimentation stay flexible.
Comparison:
No documentation: constant reinvention
Over-documentation: slow innovation
Smart documentation: clarity with freedom
Actionable Recommendation: After each campaign, record 3 things that worked, 3 that didn’t — and build next quarter’s playbook from those notes.
Summary Insight: Great systems evolve from reflection. The more you capture your wins, the easier it gets to scale them.