Summary: In healthcare, trust builds slowly — through repeated, reassuring touchpoints.
Problem: Clinics expect trust from a single video, post, or doctor introduction.
Solution: Create ongoing value — explain conditions, treatments, outcomes, patient stories, and care philosophy.
Comparison:
Flashy branding → momentary interest
One-time campaigns → low credibility
Consistent expertise → long-term trust
Actionable Recommendation: Publish one weekly “Doctor Explains in 60 Seconds” video.
Summary Insight: Trust compounds — and consistency is the interest rate.