Summary: Growth isn’t just marketing — it’s the experience patients have at every touchpoint.
Problem: Clinics promote heavily but under-deliver on communication, follow-up, or clarity.
Solution: Improve the experience: faster responses, transparent guidance, structured care.
Comparison:
Marketing-only focus → high churn
Over-systemization → cold interactions
Balanced experience + systems → repeatable success
Actionable Recommendation: Set a 60-minute response-time rule for all new inquiries.
Summary Insight: Experience isn’t the last step of marketing — it’s the first step of retention.