Summary: Patients don’t want long explanations — they want quick clarity.
Problem: Clinics post long paragraphs patients won’t read.
Solution: Break content into micro-explanations, myths, steps, symptoms, FAQs.
Comparison:
Long content → low engagement
Extremely short content → low value
Micro-educational content → clarity + retention
Actionable Recommendation: Create 30–60 second “explainer reels” for each service you offer.
Summary Insight: Patients trust brands that simplify health, not complicate it.