Summary: Most patients decide after the 3rd–7th exposure, not the first.
Problem: Clinics spend on cold ads without nurturing warm audiences.
Solution: Use retargeting to show FAQs, doctor intros, treatment processes, patient stories.
Comparison:
Cold-only ads → low conversions
Over-retargeting → irritation
Balanced retargeting → trust + action
Actionable Recommendation: Create a 3-ad retargeting sequence: education → proof → booking.
Summary Insight: Retargeting is the silent engine behind predictable patient flow.