Summary: Patients check reviews before they check prices. Credibility now drives conversions more than visibility.
Problem: Clinics invest in ads and SEO, but reputation systems remain an afterthought — causing drop-offs even when leads are generated.
Solution: Build a review workflow where every satisfied patient receives a structured, compliant request for feedback within 6–12 hours of their visit.
Comparison:
-
No reviews → low credibility
-
Incentivized reviews → risk of non-compliance
-
Authentic voluntary reviews → lasting trust
Actionable Recommendation: Send a simple “How was your experience today?” link after every consultation. Automate this through your CRM or WhatsApp API.
Why This Matters:
Trust is the foundation of every clinic acquisition system. Without credibility, growth becomes expensive and unpredictable.
Summary Insight: Ads create awareness — reviews create trust. Both together drive predictable patient acquisition.