Summary: Patients choose doctors, not buildings.
Problem: Clinics invest in branding but hide the humans behind the care.
Solution: Make the doctors visible — show their expertise, personality, approach to care.
Comparison:
Clinic-first branding → generic identity
Over-promotion of doctors → imbalanced perception
Balanced doctor visibility → warmth + trust
Actionable Recommendation: Record one weekly short video explaining a condition or addressing a common question.
Summary Insight: Faces build trust. Clinics grow when doctors are visible.