Summary: A great website doesn’t guarantee appointments — it must guide patients clearly toward booking.
Problem: Healthcare websites often look informative but lack conversion-focused structure.
Solution: Add clear CTAs, simplified booking steps, and service pathways.
Comparison:
Info-heavy pages → passive browsing
Too many CTAs → confusion
Clear guided pathways → smooth conversions
Actionable Recommendation: Add one primary CTA per page: “Book Consultation” or “Talk to Care Coordinator.”
Summary Insight: Patients don’t convert because of more information — they convert because of clear direction.