Summary: Patients want to know “what happens next” across the entire journey.
Problem: Service lists create confusion — patients can’t map their own treatment plan.
Solution: Show step-by-step patient pathways for every service.
Comparison:
Generic service lists → uncertainty
Over-detailed medical pathways → overwhelm
Clear, simple journeys → reassurance + bookings
Actionable Recommendation: Create a 3-step graphic: Diagnosis → Treatment → Recovery.
Summary Insight: When people understand the journey, they commit to it.