Summary: Not all patients respond to the same message — segmentation increases relevance.
Problem: Clinics use generic messaging for everyone.
Solution: Tailor communication by age, concerns, or condition.
Comparison:
One-size-fits-all → low engagement
Over-segmentation → operational complexity
Smart segmentation → relevant communication
Actionable Recommendation: Build 3 segments: new patients, follow-ups, and long-term care.
Summary Insight: Relevance drives trust — and trust drives action.