Summary: No-shows kill operational efficiency and distort revenue forecasts.
Problem: Clinics track leads but not missed appointments.
Solution: Measure no-shows and build a re-engagement workflow.
Comparison:
No tracking → unpredictable days
Over-reminding → patient irritation
Balanced reminders → higher attendance
Actionable Recommendation: Send a reminder 24 hours before and one confirmation 2 hours before the appointment.
Summary Insight: Predictable revenue starts with predictable attendance.