Summary: Educational content increases time spent on your site and positions you as a trusted advisor.
Problem: Clinics scatter educational posts across social media with no structure.
Solution: Build a simple “Learning Hub” on your website.
Comparison:
Scattered posts → lost value
Over-technical blogs → no engagement
Simple explainer library → long-term trust + SEO
Actionable Recommendation: Create 10 evergreen explainers for top conditions/procedures.
Summary Insight: Education is the growth engine of modern healthcare marketing.