Summary: Small lines of text can reduce fear and improve conversions.
Problem: Clinic pages feel clinical, not comforting.
Solution: Add micro-messages like “We respond within 10 minutes” or “Your information is confidential.”
Comparison:
No micro copy → uncertainty
Excess micro copy → noise
Intentional micro copy → safety + clarity
Actionable Recommendation: Add 3–5 micro reassurance lines across your website and landing pages.
Summary Insight: A few comforting words go a long way in patient decision-making.