Summary: Conversion depends heavily on how staff communicate over phone/WhatsApp.
Problem: Unscripted communication leads to inconsistency.
Solution: Create scripts for inquiry response, follow-up, reminders, and cancellations.
Comparison:
No script → unpredictable results
Hard sales scripts → pushy
Warm, value-first scripts → higher conversions
Actionable Recommendation: Write one script per common scenario — keep it warm and simple.
Summary Insight: Scripts don’t make conversations robotic — they make them reliable.