Summary: Growth isn’t just more patients — it’s deeper relationships with existing ones.
Problem: Clinics over-focus on lead generation but ignore patient retention.
Solution: Measure LTV across follow-ups, long-term plans, and repeat visits.
Comparison:
Only new patient focus → expensive growth
Only retention focus → slow expansion
Balanced focus → predictable revenue
Actionable Recommendation: Start tracking repeat visits and long-term care plans.
Summary Insight: Lifetime value makes growth predictable — not just monthly leads.