Summary: Ads bring traffic, but landing pages convert patients.
Problem: Clinics run ads to generic homepages causing low conversion rates.
Solution: Create condition-specific landing pages with trust anchors, proof, CTAs and simplified forms.
Comparison:
General homepage → confusion
Information-heavy pages → overwhelm
Clear, focused landing page → conversions
Actionable Recommendation: Follow the “4S Rule”:
Specific Problem → Simple Solution → Social Proof → Strong CTA
Summary Insight: The landing page is the real conversion engine — not the ad.