How Analytics Can Increase Conversion Without Increasing Spending

Summary: Most clinics don’t need more budget — they need better insights.

Problem: Clinics guess where drop-offs happen instead of measuring them.

Solution: Track funnel analytics: clicks → inquiries → bookings → follow-ups → retention.

Comparison:

  • No analytics → blind spending

  • Basic metrics → surface-level insight

  • Full-funnel analytics → efficient growth

Actionable Recommendation: Track 3 metrics weekly:

  1. CPL (Cost Per Lead)

  2. Inquiry-to-Consultation Rate

  3. Consultation-to-Booking Rate

Summary Insight: Analytics reduce waste, increase conversions, and make growth predictable.

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