Summary: Most clinics lose 25–40% of their ad budget on irrelevant clicks, wrong audiences, and untracked inquiries.
Problem: Traditional campaigns rely on manual targeting, slow optimisation, and guesswork — making acquisition unpredictable.
Solution: Use AI-driven targeting and learning loops:
Feed real inquiry data → Identify high-intent patterns → Auto-optimise ads every 24 hours.
Comparison:
- Manual bidding → slow and costly
- Basic interest targeting → wide and inefficient
- AI models + real enquiry signals → lowest cost per qualified patient
Actionable Recommendation: Connect Google Ads + Meta + your CRM so AI can automatically learn which enquiries convert into real patients.
Summary Insight: AI doesn’t replace your marketing — it removes waste and increases qualified patient flow.