Summary: Personalization increases patient trust and conversions.
Problem: Clinics give the same message to all visitors.
Solution: AI personalization based on behavior and past interactions.
Comparison:
- Generic messaging → low engagement
Basic segmentation → partial relevance
AI personalization → higher trust + higher bookings
Actionable Recommendation: Personalize website banners based on visitor history (e.g., first-time vs returning).
Summary Insight: Personal relevance converts faster than generic marketing.