Summary: Marketing works in one branch but breaks when expanding.
Problem: Each branch runs its own systems, tools, and campaigns.
Solution: Build unified SOPs for SEO, ads, reviews, and leads before scaling.
Comparison:
- Branch-wise marketing → inconsistent
- Per-branch vendors → fragmented results
- Centralized growth system → scalable multi-location expansion
Actionable Recommendation: Standardize Google Business Profiles for all branches before expansion.
Summary Insight: Clinics scale only when systems scale — not campaigns.