Summary: Clinics lose money on campaigns they don’t even measure.
Problem: No tracking → no insights → no optimization.
Solution: Install conversion tracking, event tracking, and analytics dashboards.
Comparison:
- No tracking → wasted budget
- Vanity metrics → misleading
- Full analytics setup → high ROI
Actionable Recommendation: Track 5 core events: calls, WhatsApp clicks, form fills, directions, appointment button.
Summary Insight: What gets measured gets optimized — and scaled.