Summary: Posting content without a funnel leads to zero business impact.
Problem: Clinics treat social media like a gallery, not a growth tool.
Solution: Create an authority + trust + conversion content mix.
Comparison:
- Only educational content → poor engagement
- Only reels → poor conversions
- Balanced funnel content → trust + bookings
Actionable Recommendation: Follow the 40–40–20 framework: Authority, Trust, Conversion.
Summary Insight: Social content becomes powerful only when structured.