Summary: Authority is the strongest conversion lever in healthcare.
Problem: Clinics post random content without a strategic framework.
Solution: Follow the “Authority 5” model — FAQs, myths, symptoms, treatments, comparisons.
Comparison:
- Random posts → invisible
- Trendy reels → short-term
- Authority content → long-term trust
Actionable Recommendation: Publish 4 FAQ carousels per month — they convert extremely well.
Summary Insight: Consistency builds visibility; authority builds trust.