Summary: Patients trust clinics that educate, prove results, and communicate clearly.
Problem: Clinics often only post promotional content.
Solution: Mix educational, authority, and proof-driven content.
Comparison:
- Only offers → low trust
- Only motivation → no conversions
- Balanced pillars → consistent inquiries
Actionable Recommendation: Add 1 patient-proof post every week (reviews, before/after, stories).
Summary Insight: Trust is built when education and proof work together.