Why “Before & After” Posts Work (When Done Ethically)

Summary: Visual outcomes influence patient decisions — but compliance is key.

Problem: Clinics post unverified or poorly formatted results.

Solution: Use standardized angles, lighting, disclaimers, and consent.

Comparison:

  • Unclear results → credibility loss
  • Over-edited results → distrust
  • Ethical, consistent results → authority

Actionable Recommendation: Add a standard disclaimer: “Results vary. Images shared with patient consent.”

Summary Insight: Ethical visuals reinforce real outcomes through transparency.

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