Summary: Patients connect with doctors before clinics.
Problem: Doctors rarely show up online beyond basic profiles.
Solution: Share viewpoints, medical explanations, and case-based insights.
Comparison:
- Anonymous doctors → low trust
- Generic doctor bios → minimal impact
- Doctor POV content → strong authority
Actionable Recommendation: Publish 2 weekly doctor-led insights on treatment FAQs.
Summary Insight: When doctors speak, patients listen — and choose.