Summary: Authenticity drives trust more than perfect design.
Problem: Clinics rely too heavily on templates and polished posts.
Solution: Mix human photos, doctor videos, and behind-the-scenes content.
Comparison:
- Only templates → robotic
- Only design → low relatability
- Human + design → balance and trust
Actionable Recommendation: Add 1 weekly “behind the brand” post.
Summary Insight: Patients choose humans, not graphics.