Summary: Patients look for clarity and reassurance.
Problem: Clinics miss answering fundamental questions.
Solution: Build content addressing safety, recovery, pricing, and expectations.
Comparison:
- Ignoring concerns → hesitation
- Generic education → incomplete
- Addressing fears → faster conversions
Actionable Recommendation: Create content around: “Is this procedure right for me?”
Summary Insight: Solving unspoken concerns turns browsers into bookings.