Summary: Communication builds confidence before treatment.
Problem: Clinics communicate with medical complexity instead of patient language.
Solution: Use simple explanations, structured FAQs, visuals, and step-by-step clarity.
Comparison:
- Medical jargon → confusion
- Generic answers → uncertainty
- Clear communication → confidence
Actionable Recommendation: Rework your top 10 FAQs into easy, visual explainers.
Summary Insight: Clear communication reduces fear — the biggest booking barrier.