Summary: 40–60% of healthcare conversions happen over calls — not forms.
Problem: Clinics judge campaign success using only website form fills.
Solution: Add call tracking + recording + missed-call alerts.
Comparison:
- Forms only → incomplete tracking
- Calls + forms → full visibility
- Calls + forms + attribution → accuracy & optimization
Actionable Recommendation: Track which ads generate calls, not just clicks.
Summary Insight: You can’t optimize what you can’t measure.