Summary: Clinics look at the wrong numbers — traffic instead of intent.
Problem: High sessions create false confidence; no one checks conversion behavior.
Solution: Focus on high-intent metrics: CTA clicks, calls, chats, directions.
Comparison:
- Traffic metrics → vanity
- Engagement metrics → partial clarity
- High-intent metrics → true patient behavior
Actionable Recommendation: Add click tracking on WhatsApp, Call, and Directions buttons.
Summary Insight: Intent data drives more bookings than traffic numbers.