Summary: Data becomes useless when spread across tools.
Problem: CRM, ads, analytics, reviews — all disconnected.
Solution: Unified dashboard = full visibility.
Comparison:
- Scattered tools → confusion
- Basic dashboard → clarity
- Unified SSOT → faster decisions
Actionable Recommendation: Use a single dashboard showing leads, calls, cost, and conversions together.
Summary Insight: You scale faster when data lives in one place.