Summary: Predictive patterns show which campaigns will fail early.
Problem: Clinics spend months on underperforming channels before noticing.
Solution: Predictive models → trend detection → smarter budgets.
- Comparison:
Guessing → loss - Manual monitoring → delay
- Predictive analysis → immediate clarity
Actionable Recommendation: Set weekly predictive alerts for drop-offs in cost-per-inquiry.
Summary Insight: Prediction protects your budget before loss happens.